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4ps of marketing

As a marketer, it’s important to understand the fundamentals of marketing and how they can be applied to create successful campaigns. One of the most popular frameworks for doing so is the 4Ps of Product, price, place, and promotion.

This article will explore the 4Ps of marketing with examples that illustrate how each concept can be applied in practice. We will also look at how each P affects the development of effective strategies. By the end, you will have a better understanding of why marketing teams need to consider all four aspects when designing campaigns.

The 4Ps of marketing are product, price, place, and promotion


The first C is the product. A company’s product is what it produces or sells. It can be a physical good, like a car, or a service, like lawn care.


The second C is price. This is how much the product costs. Companies set prices based on things like production costs and what consumers are willing to pay.


The third C is place. This is where the product is sold. For example, cars are sold in showrooms, and books are sold in stores or online.


The fourth and final C is promotion. This is how companies let people know about their products. They use things like advertising, sales, and public relations to promote their products.

Product: example of how Nike creates products for their consumers

Nike creates products for their consumers that are not only stylish and trendy but also functional and of high quality. Their product development team is always working on new innovations to keep their customers happy and coming back for more.

One recent example is the Nike+ app, which allows users to track their fitness progress and connect with other Nike+ users. This app was developed in response to customer feedback asking for a way to stay motivated and connected with friends while working out. The Nike+ app is just one example of how Nike creates products that solve real customer problems.

Another way Nike shows they care about its customers is by offering a wide range of sizes and styles for each product they sell. They want everyone to be able to enjoy their products, no matter their size or taste preference. This commitment to inclusivity is one of the many reasons why Nike is one of the most popular brands in the world.

Read Also: 5 Tips To Grow Your Online Business

Price: example of how Walmart’s prices are low but not the lowest

When it comes to pricing, Walmart is known for being a low-cost leader. They are not the lowest-priced option in the market, but they are close. For example, Walmart’s prices on food and grocery items are typically lower than their competitors. This is one of the main reasons why people shop at Walmart. They know they can save money on their groceries.

However, there are some instances where Walmart’s prices are not the lowest. For example, they may not have the lowest price on a specific item that you are looking for. In this case, it is important to compare prices between different stores before making a purchase.

Place: example of how Amazon is convenient but not the only option

There’s no doubt that Amazon is a convenient option for online shopping. But it’s not the only option. Other online retailers offer just as much convenience, if not more. Here are a few examples:

1. Walmart offers free two-day shipping on orders over $35.
2. Target offers free two-day shipping on orders over $35 and free same-day delivery on thousands of items.
3. Best Buy offers free shipping on orders over $35 and free in-store pickup on thousands of items.

So, while Amazon is a convenient option for online shopping, it’s not the only one out there. If you’re looking for even more convenience, you may want to check out other online retailers like Walmart, Target, or Best Buy.

Promotion: example of how Apple promotes its products through ads and social media

Apple is one of the most successful technology companies in the world, and its marketing strategy has played a big role in its success. One of the ways that Apple promotes its products is through ads and social media.

Apple’s ads are often very creative and eye-catching, and they often feature celebrities or other well-known people using Apple products. This helps to create a strong association between Apple products and positive things like success and fame.

Apple also uses social media very effectively to promote its products. The company has a strong presence on all the major social networks, and it regularly posts engaging content that showcases its products in use. Apple also uses social media to connect with its customers and to provide customer service.


The 4Cs of marketing provide a framework for businesses to make sure they are considering the customer when developing their marketing strategy. By taking into account the four Ps companies can ensure that they are designing an effective plan that will maximize customer satisfaction. From product customization to cross-channel communications, there are many unique ways businesses can use these four factors to create successful campaigns and build relationships with customers.

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